Rochester, NY l Truth Collective

ASCO

As the optometry field becomes more popular there is higher demand to have a creative refresh in order to attract more prospects. Optometrists are known to be one of the fields that bring the most personal satisfaction because of work-life balance so that’s exactly were we wanted to convey the new message.

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We used the perfect balance imagery between work and hobbies/activities to portray our idea “Optometry Gives me Life” Our campaign name.

With the new color palette and elements we created some email optimization to attract said prospects by touching on some specific subjects like work-life balance, community impact and salary.

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