Rochester, NY l Truth Collective

Fannie Mae (SaaS)

What is one way you can help an underserved audience when the financial system has been designed to only serve a few? Fannie Mae came out with a Desktop Underwritting software that helps leverage rent history to create a score in order for first time homebuyers to get approved for loan. DU mission is to bring opportunity, reward consistency and create accessibility across the USA population. The campaign was named “Positive Rent Payment History”.

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We created also created within the website a multiple question knowledge test. For Fannie Mae, the priority is not only to get their customers the financial resources they need, but education is one big priority for them.

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